Talk Carpet is a commercial carpet company based in New York City. I began working with them as a freelancer through R.Agency, where I led a brand refresh and created content strategies to help bring a fresher look and attract the new age of designers entering the industry.

Combining their reputation of unique flooring designs and the rise of 3D surrealism art, I built a new brand identity that gave visual interest and provided industry folk an outlet for inspiration. Changes I made included surrealism renders, weekly custom pattern designs, and material mood boards, all done through AI and 3D visualization. I also helped initiate their monthly travel series, where their creative director would capture unique design inspiration from other countries.

Shortly after the rebrand, I joined Talk Carpet as a project manager and later became Project & Operations Manager. I ran 40+ projects a year for clients like Apple, L'Oréal, W Hotels and NH Hotels, with orders from $20k to $1.1M. I kept on-time delivery at 99% and built a support team in the Philippines for round-the-clock client coverage.